@hypebeaststyle: @johnelliottco has officially unveiled its Fall/Winter 2018 collection dubbed “Delirium." The range sees a blend of sportswear and skate influences with menswear nods throughout. Sporty glasses and collaborative sneakers complete the collection, including pony hair Suicokes, an elevated @Nike M2K Tekno and Lebron Icon silhouettes. Look for the drops to hit @johnelliottco's website weekly.
Photo: John Elliott


@puma reintroduces its classic California silhouette born for the tennis courts but adopted by the streets. The iconic sneaker has been recreated in a red and black colorway. The upper contrasts suede and nylon with a nubuck formstrip while the heel and lace guard boast tumbled leather accents.


@hypebeaststyle: @undercover_lab is back with a lineup of rainwear essentials in collaboration with KiU. The selection of ponchos and umbrellas feature UNDERCOVER’s iconic Goyard-like “FUCK” pattern, “PUNK FLOYD,” logos, and “BRAIN CASTLE,” heartbeat monitors and play buttons. Expect the drop to hit UNDERCOVER’s MADSTORE outposts on July 21.


@hypebeastkicks: What's your all-time favorite pair of Air Jordans? Be sure to follow @hypekids for the latest news in culture and fashion for the little ones.


Sporting the @rayban Marshal sunglasses, multi-instrumentalist @masego shares that his secret to success is to, “Connect with other musicians who inspire you and always keep learning. If I’m not creating, I’m studying or researching.”


@hypebeastart: @kaws has joined @skarstedtgallery in New York City for a summer showcase along with artists George Condo, Eric Fischl, Martin Kippenberger, Cindy Sherman, and David Salle. If you're in NYC, you can check out the exhibition from now through August 2018.
Photo: @kaws


@hypebeaststyle: @gosharubchinskiy has finally revealed his next moves with the launch of an all-new skate store and collection from Rassvet (PACCBET). The new 'OKTYABR' store will stock exclusive branded pieces, including clothing and skateboards. Swipe for a look through the new pieces and look for the new store and collection to launch on July 28.
Photo: @rassvetmoscow


@hypebeastmusic: @theinternet's highly-anticipated fourth album has arrived.
Tap our bio link to stream 'Hive Mind' now.
Photo: @columbiarecords


@hypebeaststyle: @undefeatedinc’s James Bond sat down with us for an exclusive interview to discuss the label’s growing presence in Asia, streetwear’s love affair with basketball, and its latest collaboration with @bape_japan. Hit the link in our bio to see what he had to say.


@hypebeastkicks: @akindofguise has kicked off @adidas’ UltraBOOST Collective 2018 series. The collaborative sneaker features an uncaged upper with wide, wraparound lacing, a sock-like collar, rich leather detailing and a white BOOST sole with a bright yellow, marbled outsole. It’ll release on July 28 in-store and online at AKOG’s web store for approximately $256 USD.


@hypebeaststyle: @obeyclothing is back with a psychedelic tie-dye range of streetwear essentials. It’s comprised of hoodies and both long and short sleeve T-shirts. The trippy washed out pieces sport an array of graphics that feature a transcendental inspiration. The pack is available now online and at select OBEY retailers.


@hypebeaststyle: @nigo’s @humanmade label returns with a diverse range for the Fall/Winter 2018 season. Multi-fabric details, intricate embroidery, and unique prints are prevalent across the cold-season lineup. Swipe to view the collection.
Photo: @havenshop