In Adobe Max that I ( @yuma1983 ) participated for the first time, Advante's President and Chief Executive Officer Shantanu Narayan said at the beginning, "Each person has a story. Adobe wants to connect it, motivate and spark and move people. There is no limit to making things. I want to enhance the ability of everyone to tell stories and to demonstrate the creativity of various people." The words from his speech resonated with me.