"The model told me about a trick he could do. He said 'look at this and take a photo.' I sighed and pressed the button - 'Do I have to photograph this?' ... Now I'm so happy that I did." — WALTER PFEIFFER
Read the full interview on the HELMUT LANG JOURNAL WWW.HELMUTLANG.COM #THEARTISTSERIES
"I bought [this] whip from a fairground that had a merry-go-round. I always had props with me and I’d let the models play... I’d never used a whip before in my photography. Or since – it never works if you repeat an idea again.... I’ve always been fascinated by things that last longer, I want my pictures to survive and stay special." - WALTER PFEIFFER #THEARTISTSERIES
LAUNCHES OCTOBER, 2017
WALTER PFEIFFER is the first artist launching HELMUT LANG: THE ARTIST SERIES, focusing on three rare works taken in Zurich during the early eighties. “I’d been shooting colour but because of budget I had to print monochrome for my first book Walter Pfeiffer: 1970–1980. So I started photographing in black and white. I call them ‘The Budget Years’ but they were so-called ‘Golden Years’ too... [This image] was from the mid 80s. The models came and brought hair clippers, which they used to cut their hair and even mine. The boys dyed their hair blond and went straight up: 'buzz!'"
WALTER PFEIFFER LAUNCHES OCTOBER, 2017 #THEARTISTSERIES
HELMUT LANG SEEN BY: THE ARTIST SERIES is a year-long program featuring 12 visual artists, selected by Editor-in-Residence ISABELLA BURLEY. This project, inspired by HELMUT LANG's legacy of artist collaborations, uncovers and re-contextualizes cult artworks as limited-edition posters, T-shirts and special products. Each month will focus on three works from each of the invited artists. The first collaboration will be released in October, 2017. The artists include: LEIGH LEDARE, CAROLEE SCHNEEMANN, BORIS MIKHAILOV, PETER HUJAR, WALTER PFEIFFER, KEIZO KITAJIMA, ADRIENNE SALINGER, MARTINE SYMS, MARK MORRISROE, PAUL MPAGI SEPUYA, ANDREW MIKSYS, AND CARRIE MAE WEEMS.
Launching September 8, HELMUT LANG RE-EDITION sees the re-issue of important heritage HELMUT LANG pieces. VOLUME 1 features fifteen items—including denim, outerwear, accessories and knitwear. Future volumes will be added every four months, offering a constantly evolving investigation into the HELMUT LANG archive.