JOSEPH@josephfashion

Welcome to the World of JOSEPH //
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AS SEEN IN // #GemmaWard wears our masculine linen tailoring for @unconditionalmagazine // Stylist @ilona_hamer Photographer @alexandranataf Model @gem.gems


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MONOCHROME // Tonal shades of white for a new summer uniform #JosephSS18


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DETAILS // The extended cuff of the ‘Antoine’ blouse in contrasting peony prints // Photography @bibicornejoborthwick #JosephAW18


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AS SEEN IN // The ‘Damon’ military trench for @vogueitalia // Stylist @elodiedavid Photographer @nathanielgoldberg Model @kunz.veronika #JosephAW18


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DESIGNERS AT // French brand #Amiparis is now in, and new to, our menswear multi-brand store on Draycott Avenue, London.


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THE BLUE PERIOD // Try the ‘Montaigne’ sunglasses in translucent cobalt #JosephAW18


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AS SEEN IN // Go full dandy with our lilac women’s look, on right, pictured in @documentjournal // Stylist @anders44 Photographer @arnaudlajeunie Model @henry.rausch #JosephSS18


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PURITY // Fragile lace in uncomplicated silhouettes // Photographer @bibicornejoborthwick Stylist @agata_belcen #JosephAW18


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AS SEEN IN // We don’t usually toot our own horn, but this linen suit with shorts is particularly lovely. Pictured here for @metalmagazine // Stylist @louise__ford Photographer @estherbellepoque


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DESIGNERS AT // JOSEPH founder Joseph Ettedgui had a singular eye for design. Alongside working with visionaries like Norman Foster and Andree Putman, he was an early champion of fashion royalty Azzedine Alaïa, Yohji Yamamoto, Alexander McQueen and many more. The story of our own JOSEPH collection has grown independently alongside these greats since the 1970s, and continues to do so. Here, we will spotlight the pieces available to purchase at our multi-brand stores, hand-picked from the world’s leading designers and fashion houses // Pictured, a #Givenchy single-breasted coat with velvet trim, now available at JOSEPH 77 Fulham Road +44 (0)20 7823 9500


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UNDER THE LENS // The white Draycott sunglasses seen backstage by @actuallynicholas for @thelovemagazine #JosephSS18


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JOSEPH // We remember our late founder Joseph Ettedgui through son @peterettedgui, just as his and @ianbonhote’s new documentary on the life and legacy of #AlexanderMcQueen premieres. See all via link in bio #McQueenfilm


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