@gggboxing has only one special ingredient.


"It's not even about the actual game, it's about everything else...the willingness to accept a new role...if I wasn't willing to accept that, that change, then I don't think people would've been able to see the other facets of my game."
@carmeloanthony on adjusting to his new role in OKC and working towards a 🏆.


"When you love something, you're gonna go all out for it. You're gonna continue to go the extra mile for it. The game of basketball...that's all that I knew growing up, so how could I not be in love with it still?”
@carmeloanthony describes how his love for the game serves as his source of motivation moving into playoff season.


For @carmeloanthony, chasing dreams doesn’t stop.
As Hoodie Melo pursues another championship, swipe to see the shoe inspired by his college accolades.


If you don’t want it, @russwest44 is gonna get it.
The Brodie has the triple-double crown, now he’s going for a ring. #WhyNot


"Westbrook’s unbelievable '16-'17 season will go down as one of the most iconic performances in basketball history. It felt right to pay homage through the lens of iconic Jordan DNA and celebrate his once in a generation accomplishment."
Graphic designer Matthias Bannon describes the inspiration behind @RussWest44's #WhyNot Zer0.1 '3D King' colorway.


On 4.9.17, @russwest44 entered a new dimension.
The #WhyNot Zer0.1 ‘3D King’ honors the moment Brodie broke the single season triple-double record. #JUMPMAN


"Winning this means so much to me, my family and also my city Ft. Myers, Florida. I did this for my brother who died and I promise he will never be forgotten." @emmitt5williams on what it means to break the all time @jordanclassic scoring record and take home MVP honors. #NEXTvsNEXT


“I have goals that I want to achieve in college, just like I did in high school. The @JordanClassic definitely prepares you. Playing against the best girl basketball players in the country you’ll learn stuff that you wouldn’t even imagine you could learn.” - @christyn2000


“Don’t shortcut the process...My love for the game never, never wavered.”
@CP3 surprised a local JV team to share words of wisdom from his journey from JV to the league.


“I thought the swoosh looked good on the shoe. It was designed to have a swoosh... On the other hand, I had this Jumpman logo and knew it would be right for the shoe... we started printing it out and trying it in embroidery. All of this happened in just a few weeks.”
Tinker Hatfield describes collaborating with MJ and the inception of the legendary Air Jordan III.


“The feel, the cushioning of the shoe is always amazing. And then the traction, for the way that I play, with the stop-and-go and the lateral movement is always key in my shoe.”
@cp3 details how the CP3.XI fits his style of play.


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