Kevin Systrom@kevin

Co-founder, former CEO of @instagram

mastersofscale.com/kevin-systrom-how-to-keep-it-simple-while-scaling-big/

1,610 posts 8,013,333 followers 641 following

Kevin Systrom

Flew solo for the first time today. 🚀 As I start the next chapter of my life after Instagram I asked myself what things I wanted to do. At the top of my list was learning to fly. The discovery of flight is one of man’s great achievements and I wanted to make sure to experience it first hand. It’s both academically challenging and viscerally rewarding to be able to take off alone for the first time. Only by being curious and trying new things do we grow and today was no different. Thanks to Roy and Tara, my instructors who helped me prepare for this moment.


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Kevin Systrom

@mikeyk and I are pleased to announce that Adam Mosseri, our current Vice President of Product, will become the Head of Instagram starting today. We are thrilled to hand over the reins to a product leader with a strong design background and a focus on craft and simplicity — as well as a deep understanding of the importance of community. These are the values and principles that have been essential to us at Instagram since the day we started, and we're excited for Adam to carry them forward.

Adam began his career as a designer, managed his own design consultancy, and then joined the Facebook design team in 2008. Since he joined, he moved from design into product management, and spent time working on Mobile then News Feed and most recently, we recruited him to Instagram. In his role leading Instagram, Adam will oversee all functions of the business and will recruit a new executive team including a head of engineering, head of product and head of operations.
Since we announced our departure, many people have asked us what we hope for the future of Instagram. To us, the most important thing is keeping our community — all of you — front and center in all that Instagram does. We believe that Adam will hold true to these values and that Instagram will continue to thrive.

We remain excited for the future of Instagram and Facebook in the coming years as we transition from being leaders at Instagram to being just two users in a billion. We're confident that under Adam's leadership, Instagram will evolve and improve and we look forward to the future of the product and community.


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Kevin Systrom

Sunset yesterday atop @salesforce tower in San Francisco.


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Kevin Systrom

@mikeyk and I are grateful for the last eight years at Instagram and six years with the Facebook team. We’ve grown from 13 people on the team to over a thousand with offices around the world, all while building products used and loved by a community of over one billion. We’ve loved learning to scale a company and nurture an enormous global community. And we couldn’t have done it without our amazing Instagram team, and the support of @zuck, @sherylsandberg, @schrep, and @chriscox at Facebook - we’ve learned so much from all of you. Now, we’re ready for our next chapter.

We’re planning on taking some time off to explore our curiosity and creativity again. Building new things requires that we step back, understand what inspires us and match that with what the world needs; that’s what we plan to do.

We remain excited for the future of Instagram and Facebook in the coming years as we transition from leaders to just two users in a billion. Thank you for being part of Instagram’s community. It’s been (and will continue to be) an honor 🙌🏻


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Kevin Systrom

@reidhoffman just released a new episode of Masters of Scale; a podcast that explores what it takes to build companies through the experiences of entrepreneurs. I had a blast taping this episode and sharing my thoughts on how to keep things simple as you grow. Have a listen and leave your thoughts in the comments! (Link in bio)


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Kevin Systrom

Thank you to the hardworking team and incredible creators who helped us launch IGTV today. Update your Instagram app now so you can start watching their channels! @ninja @laurdiy @brycexavier @mikeyk @mannymua733 @lelepons @ashleyyuki @katieaustin @susiemeoww @laurengodwin


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Kevin Systrom

Today we announced two exciting things: (1) we just crossed 1 billion monthly actives on Instagram and (2) the launch of IGTV, our latest product. IGTV is video, re-imagined for mobile; long-form vertical video from the creators you love. While all these creators are on Instagram, they’ve yet to be able to share longer videos with their fans on IG. Today that changes with IGTV. We’re excited to make this available to all one billion of you!


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Kevin Systrom

Rolling into our big announcement today after 10:30am PT. You can watch live on the @instagram account! Can’t wait to share the newest thing from Instagram!


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Kevin Systrom

In the spirit of sharing my favorite places, I want to tell you about @uchu.nyc. If you’ve followed me for a while you’ll know I love traveling to Japan and exploring their cocktail culture. I have never experienced anything close to that quality until I visited Uchu. As an 8-seat bar, reservations are required but well worth it. Frank, the bartender, masterfully composes every cocktail by hand. Here he’s placing individual elderflower buds on hand carved ice for a whiskey cocktail. If you’re in NY make sure to visit ✌🏻


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Kevin Systrom

This week we officially opened our brand new New York Instagram office. It was awesome to see the team (they were just 3 people 3 years ago!). Between music, pizza and a team photo I got to meet the great people that make Instagram possible on the East Coast. Congrats on the new office team!


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Kevin Systrom

When I met chef @davidnayfeld a couple years ago he had recently moved to SF with a dream of opening a restaurant. Now, @chefico has a line out the door waiting to sample some of the pizzas and pastas he makes from scratch every day. I’m particularly excited about people who dedicate themselves to craft. Each day he rolls out a new sheet of pasta for the night’s orders. Being good at what you do takes endless repetition and hard work. Many would have quit along the way but David and his team charge on one sheet of pasta at a time. Here’s to David and team for putting craft ahead of all else and producing one of the best restaurants I’ve been to in a long time.


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Kevin Systrom

Ray Dalio’s @principles is my favorite current read. Half business and half life advice, Ray captures a series of pragmatic rules for living and working effectively. My favorite bit of advice is to learn from every mistake and capture that learning in writing. I hope you enjoy the book as much as I have. #bookstagram #bookworm


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