Kevin Systrom@kevin

CEO & Co-founder of @instagram

Thank you to the hardworking team and incredible creators who helped us launch IGTV today. Update your Instagram app now so you can start watching their channels! @ninja @laurdiy @brycexavier @mikeyk @mannymua733 @lelepons @ashleyyuki @katieaustin @susiemeoww @laurengodwin


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Today we announced two exciting things: (1) we just crossed 1 billion monthly actives on Instagram and (2) the launch of IGTV, our latest product. IGTV is video, re-imagined for mobile; long-form vertical video from the creators you love. While all these creators are on Instagram, they’ve yet to be able to share longer videos with their fans on IG. Today that changes with IGTV. We’re excited to make this available to all one billion of you!


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Rolling into our big announcement today after 10:30am PT. You can watch live on the @instagram account! Can’t wait to share the newest thing from Instagram!


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In the spirit of sharing my favorite places, I want to tell you about @uchu.nyc. If you’ve followed me for a while you’ll know I love traveling to Japan and exploring their cocktail culture. I have never experienced anything close to that quality until I visited Uchu. As an 8-seat bar, reservations are required but well worth it. Frank, the bartender, masterfully composes every cocktail by hand. Here he’s placing individual elderflower buds on hand carved ice for a whiskey cocktail. If you’re in NY make sure to visit ✌🏻


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This week we officially opened our brand new New York Instagram office. It was awesome to see the team (they were just 3 people 3 years ago!). Between music, pizza and a team photo I got to meet the great people that make Instagram possible on the East Coast. Congrats on the new office team!


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When I met chef @davidnayfeld a couple years ago he had recently moved to SF with a dream of opening a restaurant. Now, @chefico has a line out the door waiting to sample some of the pizzas and pastas he makes from scratch every day. I’m particularly excited about people who dedicate themselves to craft. Each day he rolls out a new sheet of pasta for the night’s orders. Being good at what you do takes endless repetition and hard work. Many would have quit along the way but David and his team charge on one sheet of pasta at a time. Here’s to David and team for putting craft ahead of all else and producing one of the best restaurants I’ve been to in a long time.


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Ray Dalio’s @principles is my favorite current read. Half business and half life advice, Ray captures a series of pragmatic rules for living and working effectively. My favorite bit of advice is to learn from every mistake and capture that learning in writing. I hope you enjoy the book as much as I have. #bookstagram #bookworm


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If you’ve been following me for a while you’ve no doubt seen my love for food and wine. As part of a new series I’m going to try to share my favorite tips for both of these. Tip number one is about wine; I always find it useful to have an app to look up the description/tasting notes of wine before I buy them. I’ve been using @vinousmedia for this. If I’m out at a restaurant I can quickly search and see if a wine’s any good. What are your favorite wine tips? #nationalwineday


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My friend @reidhoffman introduced me to Liberty United; they transform illegal guns and bullets provided by police departments and turn them into jewelry. 20-25% of the profits go to educating and protecting at-risk children from gun violence. I appreciate Reid handing this to me, and I’m hoping you’ll have a look. You can follow them here: @libertyutd


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Freya and dad out for a walk on a ☀️ SF day #dadlife


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Today we opened an Instagram office in San Francisco. Mike and I started Instagram just a few short miles from here. This city is an important part of our history and I’m excited that we’re back! Here’s a shot from the new digs. Did I mention we’re hiring? 😆


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Happy Mother’s Day, @nicole! Freya, @dolly and I are lucky to have you in our lives 😘


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