Every day, over 30 million pieces of content are shared online. People see thousands of pictures and videos on different topics everyday and unless your company is an extremely innovative tech startup, we are sure that there are a few other companies who do what you do. So how do you make your content stand out so you can get noticed and your customers can pick you every single time?
Here are a few tips on how to make your content stand out:
1. Establish your message: Know what you're talking about, basically find your niche, master it and don't stop talking about it. Ensure that everything you say is in line with your message. Try not to go off key when working with trends, instead find a clever way to tie the trend into your brand. - • 2. Pay attention to your visual aesthetic: Take sick pictures; the consumer will see the image before they read the words. Invest in a camera or a good camera phone. Take detailed pictures, share videos from behind the scenes. Try as much as possible to create original content so it is always in line with your brand; and if you can't ensure that the photos or videos you curate tie perfectly into your brand. - • 3. Leverage on your expertise and network: Partnerships go a long way to get you noticed. Team up with people in your field to get interesting content. Find a way for your brand to tie into events, it might cost you something but will provide value for you in the long run. - • 4. Use your activities: A great way to build original content is to see every activity as content. Take a fashion designer's process from start to finish. - Going to the market; sharing fabric samples as content - Constructing the garment; sharing behind the scenes as content - Finished product; sharing look book as content - Sold product; sharing customer review as content.
I have shared 4 good ways to make your content stand out, was this helpful? Which of the tips would you be using?