Paula's Choice Skincare@paulaschoice

Discover Jackie Cruz & Jaime King’s stories. #ChooseTheFight

"I've been using this right after toner on wet skin as a super light moisturizer, sometimes mixing with other light serums. It's incredible. Just the amount I need for a little glow but no grease."
@intothegloss on our Hyaluronic Acid Booster.


Smog triggers free radical damage, leading to dull, older-looking skin. We've got something #comingsoon to combat these negative effects. #PCdefense


Protect with SPF ✔️
Hydrate with plant oils ✔️


Thank you to our friend @pikepetals for sharing her Good Fight story. Check it out on her channel, and share your Good Fight by taking a screenshot of our Instagram Story in Highlights. #ChoosetheFight


Paula’s Choice is beauty you can believe in. See why @jaime_king and @jackiecruz love our truth-founded skin care brand.


Troublemakers are change makers. Tag your fellow sisters-in-truth, the ones that speak up and would never leave change to chance.
#ChooseTheFight #WomenEmpowerWomen


Women empowering women is what our brand is founded upon 🙌🏽 . What advice do you want to give other women? Tell us in a comment below. #ChooseTheFight #WomenEmpowerWomen


Truth in Beauty: Paula Begoun
Author. Founder of Paula’s Choice Skincare.

Motivated by her early skin struggles, beauty industry outsider Paula Begoun put her career and reputation on the line when she began her lifelong crusade to help women choose products that really work and do what they say. Learn more via link in bio.
#ChooseTheFight #WomenEmpowerWomen


3 rules to live by 👆🏿👆🏼👆🏽. Celebrate a powerful, fearless woman in your life by tagging them below.
#ChooseTheFight #WomenEmpowerWomen


@jaime_king bravely advocates for women's health, choosing truth despite risk. What issues do you wish more people spoke up about?
#ChooseTheFight #WomenEmpowerWomen


Truth in Humanity: @jaime_king
Actress. Activist. Storyteller.
Jaime’s pursuit for truth in humanity began with her own fertility struggles — motivating her to advocate for women’s health. Learn more via link in bio.

#ChooseTheFight #WomenEmpowerWomen


Paula told the truth about the beauty industry in order to help other women. Tag friends who empower you. 💪🏻 💪🏾 💪🏿💪🏽 #ChooseTheFight #WomenEmpowerWomen