The biggest defining moment in my career started with this guy, @50cent... I decided to leave the Coca Cola company for a completely unknown beverage brand called @vitaminwater. What changed the game and made that decision such a pivotal one, was when I did a deal with the guy above ⬆️ the one and only, @50cent. At the time, @vitaminwater was tiny. We had no cash to give him! But Fif believed in himself, so agreed to take equity instead.... “Skin in the game.” He was innovative enough to see how he could impact an outcome, and in pretty short order the company sold for $4.1 billion!! Needless to say Fif did pretty well for himself (lol) We have a deal... I don’t say how much he made 💸 and he doesn’t beat me up 🥊 That deal fundamentally changed the game as it relates to brand and celebrity partnerships. Even celebs today ask for “The Fifty” deal!
I’m humbled to have been a part of such an iconic moment in brand marketing history!
Morning Shark Tank Nation 👋🏾🦈 @RohanOza here, and I’m taking over @sharktankabc gearing up for tonight’s episode! You don’t want to miss it... We’ve got two returning Guest Sharks! @bethennyfrankel joins me in the Tank!! Think the other Sharks can handle the 2 of us?! Tune in at 9pm EST to find out! Before the big premiere, I’ll be taking you on a journey, I’ll give you a peek into a day in the life of a Shark! I’ll be sharing some defining moments in my career, hanging with some of your other favorite Sharks, answering questions, and watching the episode live with you all later! Follow along here and on my page, @rohanoza! #SharkTank#TwoGuestSharks#BehindTheScenes#BackIntheTank#OzaIsBack