SMITH Optics@smithoptics

Pursue Your Thrill.

smithoptics.io/io-mag

1,889 posts 158,352 followers 1,542 following

SMITH Optics

Summer in Whistler always slips away too fast, but fall in the Sea to Sky is something every mountain biker looks forward to. As moisture returns to the ground, the skies clear of smoke and the crowds dissipate, locals are rewarded with the best conditions of the year. Yet when snow came in September, it seemed like the fall riding season was over before it ever really started. In a panic, Mark and Will turned the RV south towards America in the hopes of delaying winter just a few weeks longer.
Check out @freehubmag for full episodes of @the.free.radicals


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SMITH Optics

The next generation of interchangeability. @alek_oestreng and @whatelze in the I/O MAG™. Shop now at the link in our bio.


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SMITH Optics

Redefined vision. @sage_cattabriga_alosa and @hadhammer in the I/O MAG™. Shop now at the link in our bio.


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SMITH Optics

Smith Optics presents ‘53 Years Later’: What happens when four thrill seekers find a mysterious cabin in the mountains?
Coming 11.2.
#pathofinnovation


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SMITH Optics

This past weekend, Brett Rheeder added another accolade to his storied career when he claimed victory at @redbullrampage 2018. Congratulations, Brett! (photos courtesy of @parisgore & @mdelormephoto)


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SMITH Optics

This October, we donated $4000 to non-profit foundation @b4bc as a part of our ongoing collaborative efforts to recognize Breast Cancer Awareness month. Our partnership with B4BC and @elenahight is centered around our shared goal is to raise awareness and advocate for early detection practices while promoting active lifestyles as the best means for breast cancer prevention. To support the cause, click to shop the Smith x B4BC Skyline goggle.


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SMITH Optics

Lock into the Sound of Change. The I/O MAG™ features Smith MAG™ technology for on-the-fly adaptability and condition optimized ChromaPop™ lenses that allow you to charge harder, faster and longer. Click to shop.


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SMITH Optics

You’ve followed the Path of Innovation, now listen to the Sound of Change. Introducing the I/O MAG™, our latest effort to change the game. Available at the link in our bio.

#pathofinnovation


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SMITH Optics

Decades of commitment to innovation requires the occasional change in identity. But even when the logo changes, the commitment stays the same.
#pathofinnovation


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SMITH Optics

For over a decade, we’ve been working with a tight knit group of skiers and snowboarders to expand our horizons. Shapes have changed. Colors have come and gone. But the path of innovation has always started with our athletes. We’ve come a long way. Now see where we go next.
#pathofinnovation


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SMITH Optics

The hunt for new peaks, lines and glades is paralleled only by our endless search for the perfect product. And since our athletes push what’s possible on the slopes, it’s only fair that we provide them with the best technology available.
#pathofinnovation


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SMITH Optics

The path starts here. Building prototypes in the USA allows us to take advantage of a streamlined process that moves us quickly through the design stages and right to testing - which means less time from screen to slope. #pathofinnovation


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