Summer in Whistler always slips away too fast, but fall in the Sea to Sky is something every mountain biker looks forward to. As moisture returns to the ground, the skies clear of smoke and the crowds dissipate, locals are rewarded with the best conditions of the year. Yet when snow came in September, it seemed like the fall riding season was over before it ever really started. In a panic, Mark and Will turned the RV south towards America in the hopes of delaying winter just a few weeks longer. Check out @freehubmag for full episodes of @the.free.radicals
This October, we donated $4000 to non-profit foundation @b4bc as a part of our ongoing collaborative efforts to recognize Breast Cancer Awareness month. Our partnership with B4BC and @elenahight is centered around our shared goal is to raise awareness and advocate for early detection practices while promoting active lifestyles as the best means for breast cancer prevention. To support the cause, click to shop the Smith x B4BC Skyline goggle.
Lock into the Sound of Change. The I/O MAG™ features Smith MAG™ technology for on-the-fly adaptability and condition optimized ChromaPop™ lenses that allow you to charge harder, faster and longer. Click to shop.
For over a decade, we’ve been working with a tight knit group of skiers and snowboarders to expand our horizons. Shapes have changed. Colors have come and gone. But the path of innovation has always started with our athletes. We’ve come a long way. Now see where we go next. #pathofinnovation
The hunt for new peaks, lines and glades is paralleled only by our endless search for the perfect product. And since our athletes push what’s possible on the slopes, it’s only fair that we provide them with the best technology available. #pathofinnovation
The path starts here. Building prototypes in the USA allows us to take advantage of a streamlined process that moves us quickly through the design stages and right to testing - which means less time from screen to slope. #pathofinnovation