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Photo of @flourshop by @elizabethrenstrom “People eat with their eyes, so who wouldn’t want to eat a rainbow? Or a unicorn?” asks Amirah Kassem, the baker and founder of Flour Shop (@flourshop). 🌈🦄 Five years ago, Amirah couldn’t afford a website and started her business on Instagram. “For many years that was the only way to place an order,” explains Amirah. Last month, she opened her very own brick-and-mortar shop in the SoHo neighborhood of New York City.
Her number one inspiration when dreaming up her bright and playful treats? “My childhood! There are so many things we tend to forget as adults — like how fun imagination and blowing bubbles can be — so I try to hold on to that eating-ice-cream-for-breakfast mentality.”
Watch our story to learn about Amirah’s affinity for all things rainbow and unicorn, and follow along on #IGYearInReview as we reflect on the most memorable Instagram trends of 2017.

SoHo, Manhattan

Photo by @ronan_donovan // The like between a human-dominated landscape and a wild one is razor sharp along western Uganda's Kibale National Park. Fields of tea along old growth rainforest represents the clash in land use present across western Uganda. Is the land for human consumption or for the natural systems or both? Home to some 1,500 wild chimpanzees and hundreds of elephants, Kibale National Park represents the proving grounds for how the rest of central Africa will choose to live alongside our closet living relatives or push them to the brink. Shot in assignment for National Geographic Magazine last month. See more from this region and learn about this issue @ronan_donovan


Video @ladzinski // #sponsored by @djiglobal // A stand-up paddle boarder taking the lazy way on through icebergs on a
misty morning in Interior Iceland. Filmed with the @djiglobal #mavic - Small enough to travel with you, @DJIGlobal’s foldable “MavicPro makes every sky your creative canvas. Never miss an opportunity to capture the world in 4k with your @DJIGlobal #MavicPro.


Top Shot: One Big Happy Family | Photograph by Assaf Gavra (@assaf_gavra)
#YourShotPhotographer Assaf Gavra took the advantage of using a photography hide to capture this moment of a mallard family forming one perfect line. Hides are used by wildlife photographers to get close to their subjects without alerting the animals to their presence. This image, taken in Budapest, Hungary, was selected for the December 8, 2017 Daily Dozen by Your Shot producer Matt Adams (@themattadams).

Top Shot features the photo with the most votes from the previous day’s Daily Dozen, 12 photos chosen by the Your Shot editors from thousands of recent uploads. Our community votes for their favorite photo from the selection, and the Top Shot is showcased on the @natgeoyourshot Instagram account. Go the link in our profile to see more editor’s favorites.


Red Square - Moscow ✨❤️❤️❤️✨ Picture by ✨✨@elenakrizhevskaya✨✨
#wonderful_places for a feature ❤️


STORY TAKEOVER! “be bold, be wild, be wonderful”. Those words are the inspiration behind the account @fairytrails. Tap our Story now to see a day in the life of Sammy & Yuna!


Nada puede prepararte #LongRoadHome


Photo by @dguttenfelder: A Cuban man and boy play #basketball in #Havana. #culture #sports #cuba


snowy nights in Times Square ✨🔮

Broadway, NYC

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