the keep@thekeepboutique

Sustainable & Ethical Clothing Boutique in the heart of Brixton Village. Open: Mon - Sunday

There seems to be a real pattern emerging here...
Unintentional pun aside, we received some vibrant new things from @peopletreeuk this week, including a couple of #mindfullymade pieces from their epic collaboration with the @vamuseum 🙌using archive fabric from the 1930s for print design inspiration.🍒 More on this if you have time to scroll through today’s stories🤳 and link to shop in bio.

And for anyone in need of a compelling story about grit, courage and determination in the face of adversity then get yourself a copy of IN SEARCH OF SISU, it’s a searingly honest account of extraordinary achievement and one that had me still turning pages at 2am.👀 [although less grateful for it being such a good book when the alarm went off this morning😴] #keepreading #insearchofsisu


The prettiest sale rail I ever did see.😍 #thekeepboutique #summersale


95% 🍉 having lived off this @salon_brixton inspired watermelon, feta & mint salad for the past few days. And in other news, we’ve got some peachy new arrivals designed to keep you super cool in this scorching heat. Link to shop in bio.😎 #thekeepboutique #sustainablefashion


Are you passionate about sustainable fashion and have a love for all things independent? We’re looking for a pro-active intern to join our small friendly team. It will be four days a week, starting 9th July. Click the link in bio for more info and how to apply 👍 #thekeepboutique #summerinternship


Life imitating art* this morning as I simultaneously finish off yesterday’s cauliflower pizza (inspired by @we_are_food ) whilst uploading our latest @armedangels arrivals. And to make space, we’ve also put a few things on SALE >> so follow the link in profile to shop our reduced edit. #thekeepboutique #sustainablefashion
•*in the loosest sense


Here comes the sun... 🐞🐞🐞🐞
#thekeepboutique #trackoftheday


Significantly more than three cups of tea in the past few days whilst getting to grips with a 3 month puppy with a leg in plaster.😟 But thanks so much to all you wonderful people who’ve checked in on us and generally helped relieve some of the stress.🙏
Also grateful for these lighter brighter days and the latest summer arrivals to land in store this week. If you’ve not swung by recently, we’re open all weekend, or follow the link in profile to browse the new arrivals.❤️ #thekeepboutique #sustainablefashion


[more about the new arrivals in stories and link to Shop up top☝️]. #thekeepboutique #sustainablefashion


Caught the new guy kipping on the job today.🙄
Introducing both Tibbs, new pal who I can’t imagine life without, and our *LATEST* brand @palaeyewear. If you missed yesterday’s stories, PALA’s mission is to produce great sunglasses whilst simultaneously helping to change lives through the provision of eyecare across the developing world.
They have recently completed the creation of a vision centre in Muchinga, Zambia that serves a population of over 75,000, and work with three weaving communities in Bolgatanga, Ghana who make their unique cases from recycled plastic bags and waste. The plastic is washed, cut and twisted into yarn, then woven just like straw to form the unique case – a more sustainable solution for the weavers who would otherwise be limited to the seasonal availability of straw.
Link in bio to Shop the collection.😎
#thekeepboutique #sustainablefashion


〰️Look after the home you inhabit〰️
New daily mantra, because, for reasons beyond myself, I fail in this more often than I’d like to admit.
But this morning, we were up early remerchandising the store to make space for our latest sustainable brand -> @resustain which is the brainchild of two industry veterans; Prama Bhardwaj, a leading voice on sustainability in the fashion industry and Matthew Murphy, co-owner of independent Other/Shop.

The brand’s debut collection has both a contemporary and clean aesthetic that’s not only sustainable in regards to supply and manufacturing, but also affordable, whilst being beautifully executed. [link to Shop in bio] #brandswebelievein #thekeepboutique


Thank you @desmondanddempsey for yesterday’s momentary escape into the magical world of Marakech by way of your ^Sunday Souk^.
Seriously inspiring to see one of our much loved brands create a pop-up experience like no other. And for anyone in the Covent Garden area, I highly recommend taking a turn down Mercers Walk to find yourself amongst the exotic surroundings of Morocco during the 1960’s [see stories].
We’ve also received a new delivery of @matt_and_nat #veganleather shoes, including the super comfortable Begonia style☝️which look particularly great when paired with a @francescagentilli vintage rug 👍


〰️PECKHAM POP-UP ALERT〰️ we’ve curated a selection from our gorgeous sustainable brands to sit alongside a host of other mindfully made pieces from @ilovelowie for a pop-up shop down Peckham way.
It’ll be running from 25th May - 17th June so come find us [plus and a whole heap of sustainable fashion loveliness] at:
143 Bellenden Road
SE15 4DH
Mon-Sat: 10am-6pm
Sun: 11am-5pm
#thekeepboutique #sustainablefashion