Verve Concepts@verveconcepts

Idea challengers.
Memory makers.
Experience creators.
Emotional string-pullers.
We are Verve Concepts, a branding agency based in New York. 🍎🗽🍕 ❤️

https://www.verveconcepts.com/

Brands have to be flexible, adapt to trends and always stay relevant.

Without just looking at a product or service in isolation, brands must look at the entire consumer flow from start to finish and identify what pain points need resolving. .
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#branding #marketing #smallbusiness #smallbiz #businesstips #verveconcepts #brandingagency #branddevelopment #touchpoints #brandidentity #buildabrand #entrepreneur #brand #brandpositioning #businessbranding #growyourbrand #entrepreneurship #businessstrategy #smallbusinessmarketing #smallbusinessbranding #digitalmarketing #rebranding #brandimage #brandvoice #startuplife #smallbusinessowners #smallbusinesstips #startuptips #brandstrategy #marketingstrategy


3

A brand needs to have a unique voice that carries through every medium.

Envisioning your brand as a person is the best way to find that voice. Is it a male or female? Playful or serious? What attire do you picture him or her in?

These types of questions may seem very ambiguous at first, but the exercise goes a long way toward making a brand more approachable and relatable to its audiences.
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#branding #marketing #smallbusiness #smallbiz #businesstips #verveconcepts #brandingagency #branddevelopment #touchpoints #brandidentity #buildabrand #entrepreneur #brand #brandpositioning #businessbranding #growyourbrand #entrepreneurship #businessstrategy #smallbusinessmarketing #smallbusinessbranding #digitalmarketing #rebranding #brandimage #brandvoice #startuplife #smallbusinessowners #smallbusinesstips #startuptips #brandstrategy #marketingstrategy


6

Consumers have a huge say in what a brand image of a business is perceived to be by others.

Ease of access to technology has empowered them to reach thousands of similar people, share brand experiences, increasingly seek what’s best for their needs and also what to avoid. A recent study found that 60% consumers view “a person like themselves” as credible a source for information about a brand.

Therefore, brand should start walking in their customers shoes more. It’ll allow them to better communicate with customers & craft a more holistic and heartfelt brand image together.
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#branding #marketing #smallbusiness #smallbiz #businesstips #verveconcepts #brandingagency #branddevelopment #touchpoints #brandidentity #buildabrand #entrepreneur #startup #brandpositioning #businessbranding #growyourbrand #entrepreneurship #businessstrategy #smallbusinessmarketing #holisticbranding #brandinfluencers #smallbusinessbranding #digitalmarketing #brandimage #technology #smallbusinessowners #smallbusinesstips #startuptips #brandstrategy #marketingstrategy


3

The most heartfelt brand stories are clear, captivating and effective.

Businesses that create powerful brand stories are able to increase the perceived value of their product or service, earn the loyalty of their audience, and clearly communicate their vision and purpose to the outside world.
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#branding #marketing #smallbusiness #smallbiz #businesstips #verveconcepts #brandingagency #branddevelopment #touchpoints #brandidentity #buildabrand #entrepreneur #startup #brandpositioning #businessbranding #growyourbrand #entrepreneurship #businessstrategy #smallbusinessmarketing #smallbusinessbranding #digitalmarketing #brandidentity #brandimage #contentstrategy #storytelling #smallbusinessowners #smallbusinesstips #contentmarketing #brandstrategy #marketingstrategy


4

Does your brand have a well thought out content marketing strategy?

Always try to offer great thought-provoking advice to prospective & existing clients.

This will build trust, the brand will be recognized for its expertise, which will generate more lead and sales.
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#branding #marketing #smallbusiness #smallbiz #businesstips #verveconcepts #brandingagency #branddevelopment #touchpoints #brandidentity #buildabrand #entrepreneur #startup #brandpositioning #businessbranding #growyourbrand #entrepreneurship #businessstrategy #smallbusinessmarketing #smallbusinessbranding #digitalmarketing #brandidentity #brandimage #contentstrategy #sales #smallbusinessowners #smallbusinesstips #contentmarketing #brandstrategy #marketingstrategy


1

The number of tools available to automate day to day tasks have increased considerably in recent years.

However, if things are pushed too far, automation can have adverse effects on a brand.

Always remember that humans build better relationships with other humans.

Sometimes a “good old hello” or walking up to a customer, addressing them by name and saying “how are you” will do wonders for a brand than the latest and greatest technology. .
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#branding #marketing #smallbusiness #smallbiz #businesstips #verveconcepts #brandingagency #branddevelopment #touchpoints #brandidentity #buildabrand #entrepreneur #startup #brandpositioning #businessbranding #growyourbrand #entrepreneurship #businessstrategy #smallbusinessmarketing #smallbusinessbranding #digitalmarketing #brandimage #ai #technology #smallbusinessowners #smallbusinesstips #startuptips #brandstrategy #marketingstrategy #automation


10

If a brand does not get to know its customers well, the relationship is bound to fall flat.

The ones that nail the connection tend to build better products and provide exceptional service which leads to them having a set of loyal customers for life.
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#branding #marketing #smallbusiness #smallbiz #businesstips #verveconcepts #brandingagency #branddevelopment #touchpoints #brandidentity #buildabrand #entrepreneur #startup #brandpositioning #businessbranding #growyourbrand #entrepreneurship #businessstrategy #smallbusinessmarketing #smallbusinessbranding #digitalmarketing #brandidentity #brandimage #entrepreneurlife #startuplife #smallbusinessowners #smallbusinesstips #startuptips #brandstrategy #marketingstrategy


10

Pay attention to what’s said about your brand.

From the start, clearly communicate what it is like to work with your brand or use your product.

Once a story is in place, always ensure what’s said is done as the resonating element will be the actual experience stakeholders have with the brand.
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#branding #marketing #smallbusiness #smallbiz #businesstips #verveconcepts #brandingagency #branddevelopment #touchpoints #brandidentity #buildabrand #entrepreneur #startup #brandpositioning #businessbranding #growyourbrand #entrepreneurship #businessstrategy #smallbusinessmarketing #smallbusinessbranding #digitalmarketing #brandidentity #brandimage #entrepreneurlife #startuplife #smallbusinessowners #smallbusinesstips #startuptips #brandstrategy #marketingstrategy


2

Voice search will keep growing as we head in to 2018 and beyond.

As small business owners, staying ahead of the curve, interpreting how new technology will help potential customers find a brand & most importantly, being able to answer questions asked by a human instead of purely focusing on algorithms should be a critical component of our marketing plans.

We’ve been testing a few things out ourselves & wanted to share this video on how Google assistant presented Verve Concepts’ address / information when we asked the question ‘find me a small business branding agency in New York please'

Happy to chat with anyone & share ideas if voice search is part of your plan this year.
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#branding #marketing #smallbusiness #smallbiz #businesstips #verveconcepts #brandingagency #branddevelopment #touchpoints #brandidentity #buildabrand #entrepreneur #startup #brandpositioning #businessbranding #growyourbrand #entrepreneurship #businessstrategy #smallbusinessmarketing #entrepreneurlife #smallbusinessbranding #digitalmarketing #brandidentity #voicesearch #googleassistant #amazonalexa #smallbusinessowners #smallbusinesstips #brandstrategy #marketingstrategy


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