Consumers have a huge say in what a brand image of a business is perceived to be by others.
Ease of access to technology has empowered them to reach thousands of similar people, share brand experiences, increasingly seek what’s best for their needs and also what to avoid. A recent study found that 60% consumers view “a person like themselves” as credible a source for information about a brand.
Voice search will keep growing as we head in to 2018 and beyond.
As small business owners, staying ahead of the curve, interpreting how new technology will help potential customers find a brand & most importantly, being able to answer questions asked by a human instead of purely focusing on algorithms should be a critical component of our marketing plans.
We’ve been testing a few things out ourselves & wanted to share this video on how Google assistant presented Verve Concepts’ address / information when we asked the question ‘find me a small business branding agency in New York please'