Verve Concepts@verveconcepts

Idea challengers.
Memory makers.
Experience creators.
Emotional string-pullers.
We are Verve Concepts, a branding agency based in New York. 🍎🗽🍕 ❤️

https://www.verveconcepts.com/

Pay close attention to stakeholder experiences as every single touchpoint matters.

From the very beginning, right through to the end, brands should try their best to provide delightful interactions creating lasting impressions.
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#branding #marketing #smallbusiness #smallbiz #businesstips #verveconcepts #brandingagency #brand #branddevelopment #touchpoints #brandidentity #buildabrand #entrepreneur #startup #brandpositioning #businessbranding #growyourbrand #entrepreneurship #businessstrategy #smallbusinessmarketing #smallbusinessbranding #digitalmarketing #brandaudit #brandimage #storytelling #brandvoice #smallbusinesstips #brandstrategy #marketingstrategy #brandreputation


4

Want to make stakeholder interactions more memorable?

Do not use typical greetings, scripted responses or the same old marketing jargon. That’s boring!

There’s only one you, so “just do you” and portray your personality through the brand.

That’ll help your brand stand out from the crowd & deliver an authentic experience. .
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#branding #marketing #smallbusiness #smallbiz #businesstips #verveconcepts #brandingagency #brand #branddevelopment #touchpoints #brandidentity #buildabrand #entrepreneur #startup #brandpositioning #businessbranding #growyourbrand #entrepreneurship #businessstrategy #smallbusinessmarketing #smallbusinessbranding #digitalmarketing #brandaudit #brandimage #storytelling #smallbusinessowners #smallbusinesstips #brandstrategy #marketingstrategy #brandvoice


10

A brand’s reputation comes from integrity.

From the very first interaction, be transparent with stakeholders about what you can do, what is not possible and how things will be done.

Then make sure to back up what was stated with actions.
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#branding #marketing #smallbusiness #smallbiz #businesstips #verveconcepts #brandingagency #brand #branddevelopment #touchpoints #brandidentity #buildabrand #entrepreneur #startup #brandpositioning #businessbranding #growyourbrand #entrepreneurship #businessstrategy #smallbusinessmarketing #smallbusinessbranding #digitalmarketing #brandaudit #brandimage #storytelling #smallbusinessowners #smallbusinesstips #brandstrategy #marketingstrategy #brandreputation


5

Define what it is you are trying to achieve.

What do you want people to know? What is the objective of the strategy?

Mapping out all the critical steps is crucial in knowing if the brand strategy met its objectives when it comes to measuring results.
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#branding #marketing #smallbusiness #smallbiz #businesstips #verveconcepts #brandingagency #brand #branddevelopment #touchpoints #brandidentity #buildabrand #entrepreneur #startup #brandpositioning #businessbranding #growyourbrand #entrepreneurship #businessstrategy #smallbusinessmarketing #smallbusinessbranding #digitalmarketing #brandaudit #brandimage #storytelling #smallbusinessowners #smallbusinesstips #brandstrategy #marketingstrategy #brandvoice


15

Great copy but a long tagline. Beautiful logo but a slow website. Great product but subpar customer service.

Sounds familiar?

A brand is not just one element but the overall experience all accumulative touchpoints deliver a client.

The starting point of building a strong brand is to get all touchpoints to work in harmony and consistently, delivering a genuine and memorable experience to its clients.

A brand audit is a great way to identify where a brand is now, where it likes to go and how to get there. .
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#branding #marketing #smallbusiness #smallbiz #businesstips #verveconcepts #brandingagency #brand #branddevelopment #touchpoints #brandidentity #buildabrand #entrepreneur #startup #brandpositioning #businessbranding #growyourbrand #entrepreneurship #businessstrategy #smallbusinessmarketing #smallbusinessbranding #digitalmarketing #brandaudit #brandimage #storytelling #smallbusinessowners #smallbusinesstips #brandstrategy #marketingstrategy #brandvoice


8

Shout-out goes to our great friends @bellfitnessnyc & the legend himself, @antlucicphotography for the drive and perseverance in establishing this one of a kind fitness community in New York.

We’ve been working together for the last few months on some exciting projects, the most recent being a brand new, clean, simple and bold logo which consolidates all their amazing services under one umbrella.

This amazing Crossfit Box is going places and we’re thrilled to be a part of their journey.
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#branding #marketing #smallbusiness #smallbiz #businesstips #verveconcepts #brandingagency #brand #branddevelopment #touchpoints #brandidentity #buildabrand #entrepreneur #startup #brandpositioning #rebranding #growyourbrand #entrepreneurship #nyc #smallbusinessmarketing #smallbusinessbranding #digitalmarketing #fitness #brandimage #storytelling #newlogo #crossfit #brandstrategy #marketingstrategy #brandvoice


3

Brands have to be flexible, adapt to trends and always stay relevant.

Without just looking at a product or service in isolation, brands must look at the entire consumer flow from start to finish and identify what pain points need resolving. .
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#branding #marketing #smallbusiness #smallbiz #businesstips #verveconcepts #brandingagency #branddevelopment #touchpoints #brandidentity #buildabrand #entrepreneur #brand #brandpositioning #businessbranding #growyourbrand #entrepreneurship #businessstrategy #smallbusinessmarketing #smallbusinessbranding #digitalmarketing #rebranding #brandimage #brandvoice #startuplife #smallbusinessowners #smallbusinesstips #startuptips #brandstrategy #marketingstrategy


3

A brand needs to have a unique voice that carries through every medium.

Envisioning your brand as a person is the best way to find that voice. Is it a male or female? Playful or serious? What attire do you picture him or her in?

These types of questions may seem very ambiguous at first, but the exercise goes a long way toward making a brand more approachable and relatable to its audiences.
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#branding #marketing #smallbusiness #smallbiz #businesstips #verveconcepts #brandingagency #branddevelopment #touchpoints #brandidentity #buildabrand #entrepreneur #brand #brandpositioning #businessbranding #growyourbrand #entrepreneurship #businessstrategy #smallbusinessmarketing #smallbusinessbranding #digitalmarketing #rebranding #brandimage #brandvoice #startuplife #smallbusinessowners #smallbusinesstips #startuptips #brandstrategy #marketingstrategy


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