WHITE MILANO@whiteshowofficial

Next stop: WHITE MEN’S AND WOMEN’S COLLECTIONS AND PRE-COLLECTIONS - JANUARY 13-14-15

http://www.whiteshow.it/

1,804 posts 62,553 followers 7,031 following

Preparations for WHITE MAN & WOMAN are in full swing. Scheduled from 13th to 15th January, the Tortona Fashion District trade show is all set to be a hotbed of novelties. The only format conceived to promote the womenswear previews during the menswear fashion week, thus allowing to simultaneously exhibit the menswear collections and the womenswear pre-collections within the same booth. #whiteshowofficial #whitemanandwoman #mfw #fashionmilano #tradeshow


0

HE DOESN'T KISS ME ANYMORE
A @schonmagazine online exclusive was shot during last WHITE SHOW, link in stories!
Photography & Direction @lucreziaganazzoli
Fashion & Art Direction / @alessiacaliendo
Model / Kate C @thelabmodels
Hair & Make Up / @giovanna_fucciolo #whiteshow #schonmagazine #onlinefashion #editorial


2

RISING SUN Photography: @le21eme Adam Katz Sinding
Styling: @giorgiacantarini
Make up and Hair: @stone.studio
Special Thanks to @istitutomarangoni Marangoni School Shanghai
Styling Assistants: Dan Dong, Xu Lin, Luo Chenying, Jennifer Hsiao, Song Yin, Shi Dongyi, Zhang Hui
Model: Zhangjing, Zhou @Longteng #whiteshowofficial #shanghai #styleroutestoshanghai #sfw #fashion #model #shooting #editorial


2

Our event in London with ICE has been amazing 😉, stay tuned from now on, we are working on the January edition! #whiteshowofficial #whiteshow #buyer #tradeshow #fashioninsider #madeinitaly


2

ICE and WHITE together yesterday night in London to celebrate the excellence of Made In Italy to London, for an exclusive one-night-only event. The night has hosted a captivating installation consisting of “white” pieces only specially designed to recount the creativity of the designers that have been launched by WHITE over the years. More pics coming soon!


0

ICE and WHITE bring the excellence of Made In Italy to London, for an exclusive one-night-only event to celebrate the cutting-edge fashion showcased at WHITE. The night will feature a captivating installation consisting of “white” pieces only specially designed to recount the creativity of the designers that have been launched by WHITE over the years. ⬆️ see the second part in the gallery above! #whiteshowofficial #whiteshow #whitedesign #icelondon


1

WHITE MAN&WOMAN launches the second appointment with Athleisure, while strengthening the collaboration with Tomorrow, international London-based showroom. The project Ahead - Athleisure for the Future @WHITE,
curated by Alfredo Canducci, is all set to take to the trade-fair outstanding brands, like 42|54, No Ka’Oi, White Mountaineering, GEYM and C-Clique, see you all from 13th to 15th January 2018!


0

ICE and WHITE bring the excellence of Made In Italy to London, for an exclusive one-night-only event to celebrate the cutting-edge fashion showcased at WHITE. The night will feature a captivating installation consisting of “white” pieces only specially designed to recount the creativity of the designers that have been launched by WHITE over the years. ⬆️ see the first part in the gallery above! #whiteshowofficial #whiteshow #whitedesign #icelondon


1

@stellajeanltd is one of the brands celebrating with us, for our event in collaboration with ICE. See you in London on Nov. 23 to celebrate the cutting edge fashion Showcased by WHITE. The night will consist of an installation consisting of “white” pieces only, designed by the most representative talents launched by WHITE over the years #whiteshowofficial #white #ice #stellajean #fashion #event


0

Monday Sport Inspiration from our fashion editorial created for Ahead, athleisure for the future - last WHITE MAN AND WOMAN athleisure area and installation curated by @tomorrowcrew photo by @piernicolabruno stylist @giorgiacantarini #whiteshowofficial #tomorrow #athleisure #sport #photo


1

A few more images from @lofficielazerbaijan@featuring a selection of emerging designers seen at the last WHITE showphotography @karel_losenicky grooming @giuseppegiarratana styling @giorgiacantarini assistant @leti_cattaneo location @archiproductsmilano

Archiproducts Milano
2

A selection of emerging designers seen at the last WHITE show on @lofficielazerbaijan! photography @karel_losenicky grooming @giuseppegiarratana ass-photo @robertograndi226 styling assistant @leti_cattaneo location @archiproductsmilano


4

WHITE TREND GUIDE: Knitwear. Cosy knits meet daring colours #whiteshowofficial #trendguide #knitwear #fw1718


0

At each edition WHITE develops a number of dedicated media partnerships with magazines and blog, here is last edition’s take by @theblondesalad @tbscrew


0

Fall look inspiration from rainy Shanghai.
Follow our style reports while we work on the next edition of Style Routes to Shanghai in April. Swipe left! ➡️➡️➡️ .
.
#whiteshowofficial #whiteshow #styleroutestoshanghai


2

STREET STYLE FROM SHANGHAI
While waiting for our upcoming April event during Shanghai Fashion Week! Pics by @le21eme - Adam Katz Sinding #shanghailife #fashionweek #whiteshow #styleroutestoshanghai


2

WHITE MAN & WOMAN PREVIEW: WOMEN'S PRE-COLLECTIONS
WHITE was the first to believe in and to launch the phenomenon of the womenswear pre-collections in the ONLY WOMAN section – see more of this increasingly relevant segment in terms of contemporary fashion at our next edition, in January
#whiteshowofficial #whiteshow #mfw #tradeshow #precollections


0

Getting ready for our next stop WHITE MEN’S AND WOMEN’S COLLECTIONS AND PRE-COLLECTIONS - JANUARY 13-14-15, stay tuned for more news on our upcoming edition!


3

Have a look inside WHITE special areas, showcasing some of the most exciting proposals at the show #whiteshowofficial #specialareas #mfw #tradeshow


2

Streetstyle by @le21eme by Adam Katz Sinding at STYLE ROUTES TO SHANGHAI, our new platform creating connections in China for the most interesting Italian brands. See you all in April for the next edition! #whiteshowofficial #ilovewhiteangels #love #streestyle #sfw #shanghai #shanghaifashion


2

THANK YOU!
Two thousands visitors flocked to the first edition of WHITE project Style Routes to Shanghai – which took place over the last week end, in the city’s new Art District, the West Bund Art Center - organized in collaboration with Confartigianato Imprese, and the support of ITA - Italian Trade Agency, in the official calendar of Shanghai Fashion Week. #whiteshowofficial #ilovewhiteangels


2

STYLE ROUTES TO SHANGHAI trend guide part 2


2

STYLE ROUTES TO SHANGHAI is on from today, taking a selected niche of Italian brands to China, supporting their process of internationalization #china #styleroutestoshanghai #whiteshow #internationalfashion


2

PART 1 of 2 of our trend guide from STYLE ROUTES TO SHANGHAI, our new fashion appointment at Shanghai Fashion Week: #stripes, #seethrough and #naturalvibes


2

We are ready for Style Routes to Shanghai, our new fashion appointment at Shanghai Fashion Week!! Follow us on We Chat or download our brand new app!


3

@danielecarlotta_official is the special guest talent of Style Routes to Shanghai, the platform that White is presenting in China to enhance the connections between Italian fashion brands in China


3

Watch @ssheena_official urban catwalk taking over Piazza Duomo, as a special event during last WHITE.


2

Have a look inside the stunning installation by Efisio Marras for @isolamarras during WHITE last edition #whiteshowofficial #whiteshow #isolamarras #installation


1

Here is @valentinasiragusa with her favourite looks and pieces from last WHITE!

White Show
0